Email Marketing Services

Attract potential applicants to your institution bespoke email marketing campaigns delivered to segments of our global and expansive student audience.

Targeted email campaigns


Effectively engage with prospective candidates

Drive student interest in your institution with a targeted email campaign delivered straight to segments of our global and expansive TopUniversities audience.


QS’ extensive student database can be segmented based on anything from study-level to nationality.

Lead generation

Capture leads via embedded CTAs and receive all candidate data from your interested prospects.

Bespoke content

Provide original content or commission one of our creatives to write on your behalf.

Expert support

Our experts will walk your team through all necessary specifications, guidelines and deadlines for setting up your email campaign.

Want to discover more?

Speak to a team member to learn more about our email marketing service and how you can expand your institution’s global reach.

Contact us

A photograph of one student sitting at a table, holding a pen and smiling while looking at a computer.

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Key benefits of email marketing

Extensive audience

Utilise QS’ global database of 220k candidates

Our student respondents have opted in to receiving information on university options which reduces the chances of content being tagged as spam.

High open rate

We boast an average open rate of 36% and CTR of 6.3%

Given our status as trusted providers of institutional performance data for students across the globe, respondents are particularly receptive to our email campaigns.

Valuable audience insights

Your institution will be sent a full summary with a detailed ROI analysis report

The metrics we report on include the number of recipients, open rate, click-through rate, click-to-open rate, a breakdown of clicks across all links and more.

Personalised design

We consider look and feel of your email communications

Include your institution’s logo, social media handles as well as video content to boost brand visibility.

What do our institutional partners think?

Other solutions for you

Student recruitment solutions

Find, convert and enrol effectively

We work with institutions across the globe at all stages of the student recruitment journey – from engagement through to retention.

Marketing and advertising

Creative and effective communication

Leverage our global network, tools and years of expertise to engage and communicate effectively with students and other key stakeholders.

Digital profiles

Boost your institution’s profile

Host a dedicated page on our student-facing website to expand your institution’s reach among global candidates.

Get in touch

Find out how our digital marketing solutions can help you achieve your goal.

Contact us

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